Good Land Supply, a Division of Brew City Brand

We love to tell our story, so believe it or not, below is the abbreviated version. 

History 

Brew City Brand was established in 1986 as a retail kiosk located in a downtown shopping mall in Milwaukee, Wisconsin. The concept came from Rick Keppler who owned a small art studio at the time. Keppler used his creative and innovative ideas along with the talent from his art studio to create amazing graphics for apparel, posters, mugs and other locally themed products. This creativity and amazing artwork are still a major part of what separates Brew City Brand from others to this day. 

Keppler soon realized that college for his two sons, Frank & George, was looming in the near future. Rumor has it that he didn’t want to pay for the two tuitions, so he had both kids quit their paper routes and he enlisted them to work the kiosk and start creating ideas for merchandise. “Remember, you have to pay the t-shirt printer in thirty days, so the ideas have to be great! They need to sell,” Keppler would remind his sons. ‘The ideas have to be great’ is a mantra that still resonates throughout the company to this day. 

As part of the locally themed merchandise that the Kepplers sold at their kiosk, they obtained licenses to produce their own apparel for legendary local companies Miller Brewing Company and Pabst Brewery. Eventually Miller saw the strength in the creative approach that Brew City Brand had to offer and they asked them to offer their merchandise to the Miller distributor network on a wholesale basis, nationally. Around this same time, George & Frank also wanted to offer their line of nostalgic beer apparel to other retailers nationally, and they invested in a booth at the national apparel trade show MAGIC. This was the beginning of Brew City Brand becoming a wholesale company as well as a local retail entity. By the way, there was love and fights and some chaos along the way since two brothers and a father were all working together. Call George, Frank or Rick anytime and ask for a good story .. they have a few. 

So, the Kepplers moved their offices two blocks down the street to a larger location in Milwaukee’s Historic Third Ward, bought a manual t-shirt press and the rest, they say, was history! 

Who Cares

To Brew City Brand, history means everything. When great retail ideas and insights combine with promotional marketing, it creates energy for your brand. Brew City is involved daily with consumer products and the latest trends. They fulfill apparel and other branded merchandise while also working behind the scenes to help build where the market will be in the upcoming seasons. While entrenched in retail consumer trends, they have unique or creative branded marketing. Products, graphic design, and creating something memorable are our specialty. Today, Brew City Brand is a experience-focused company with multiple divisions to serve many customer needs.

Today

Brew City has a staff of approximately 60 amazing people working together at their offices, warehouses, and production facilities in Milwaukee and a second showroom in Denver. The design team includes seven full time artists led by Alan Lepkowski the first art director from Keppler’s original art studio. There are still automatic screen printing presses along with three manual presses. All of these presses run two to three shifts per day. As well, there are people embroidering, shipping, taking care of customers, accounting, fulfilling orders, and scheduling production. Brew City Beer Gear is provides licensed apparel to our retail locations to include the Milwaukee Public Market, concourses C and D at General Mitchell International Airport, and 3rd Street. There are also booths at numerous local festivals including Summerfest and Wisconsin State Fair. 

The wholesale team has permanent showrooms located in both Denver and Milwaukee where Brew City Brand’s Division, Good Land Supply, works with ski resorts, breweries and other retailers. Wholesale customers include clients such as Gap and Urban Outfitters, as well as destination retailers to include Seattle Space Needle and Statue of Liberty. Day-to-day Good Land Supply wholesale supports corporations, small local companies, schools, and even people that just need a custom t-shirt for special occasions. 

Brew City Brand Teams Have the Same Same Goal -- to Delight!

Brew City Brand, Retail 

Retailer of branded Milwaukee products and gift items. Iconic retail experience for tourists and locals alike.   

www.brewcityonline.com 

Brew City Bear Gear, Licensing

Provider of licensed brand and gift items for retail stores. 

www.brewcitybeergear.com 

Good Land Supply, Distribution

Distributor of branded products to businesses, resorts, and retail destinations. 

customerservice@goodlandsupply.com 

www.brewcitybrandpromo.com or www.goodlandsupply.com 

Good Land Supply, Apparel

Supplier of blank custom apparel direct to distributors or decorators in the promotional products industry. 

Registered ASI and SAGE supplier. Designs, assembles, and sews t-shirts, tank tops, crewnecks, hoodies, and more all in the U.S.A..

Dedicated to serving wholesale distribution representatives for their custom apparel for logo wear needs.

sales@goodlandsupplyco.com  www.goodlandsupplyco.com 

Brew City Brand 
Milwaukee Production Facility

 Good Land Supply, Wholesale
National Trade Shows

Brew City Brand, Retail Stores
General Mitchell Field Airport, Concourse D

Brew City Brand, Retail Stores
General Mitchell Field Airport, Concourse C

Brew City Brand, Retail
Milwaukee Public Market

Brew City Beer Gear
Outdoor Retail Merchandising